There are some really known logos that we see almost every day but do we ever ask ourselves how were they made and what do they truly represent?
Airbnb. It contains 4 elements: the head of a person that represents a user of their site; the sign for a location on a map — for the place where the house or apartment is; a heart — the sign of love; and all these symbols are combined to make the letter A for Airbnb.
TripAdvisor. The logo of TripAdvisor looks like an owl which symbolizes wisdom and knowledge, and its eyes symbolize the choice that a traveler will make: green light — they should go, red light — definitely not.
MasterCard. The bright yellow color symbolizes prosperity. MasterCard thinks that these qualities are necessary for people who want to become rich, so the colors in the logo meet in the middle.
Dell. The founder of the company Michael Dell wanted to convey the meaning of the popular idiom “turn the world on its ear” which means to change something in an unusual way. And separately “to turn (something) on its ear” means turning something upside down. So the company decided to use this wordplay and turned the letter E upside down.
National Geographic. A yellow rectangle. It symbolizes a door that is open to the world of knowledge about nature, science, and culture. The color was chosen for a reason, too: it is a metaphor for the sun that shines over the entire world and is the source of energy and power.
Vodafone. An open quote stands for the beginning of a conversation. The designers wanted to show that, with Vodafone, users can talk to each other anytime.
Haribo. The founder of the company came up with the name all by himself. He combined the first 2 letters of his first and last name Hans Riegel and added the first 2 letters of his hometown Bonn. Hans used to sell sweets at fun fairs where there were dancing bears and he used this memory as an inspiration for the shape of his candy.
Subway. The arrows on the first and last letters of the Subway logo are there for a reason: they stand for the entrance and the exit to the subway. This way, the company demonstrates that with Subway you can eat… on the subway. The colors play a huge role, too: the green color symbolizes the fact that the company is an advocate for healthy food and supplies only good quality products, and the yellow stands for joy, optimism, and fun.
DC Comics. The co-founder of the company Jim Lee revealed on his Instagram account what the new logo actually means: The nooks and angles are meant to evoke the Superman “S” symbol, the Wonder Woman “WW” emblem, and the Bat logo.”
Mozilla Firefox. The thing is, “firefox” is the English translation of the Chinese name for a red panda. This way, the company wanted to demonstrate how unique they are because this is a very rare kind of panda that is endangered. And in 2010, Mozilla Firefox even adopted 2 red pandas and took responsibility for their lives.
Bacardi. The legend goes that the wife of the co-founder of Bacardi saw a bat in their liquor factory. She took it as a sign and decided that this was exactly what should be on the logo. In Cuba, where Bacardi is from, bats are a symbol of health, luck, and unity.
Orbit. You will notice that the capital “O” is split into 2 parts: one dark and one light, and in the background you can see the image of an orbit. So, it’s clear that the “O” symbolizes day and night and a planet revolving around the Sun.
Images source: brightside.me